OVERVIEW
The Product Listing Page (PLP) at Kirana Club is the primary storefront for brand-specific browsing. However, despite high traffic, high-intent visitors were dropping off due to discoverability gaps and interaction friction. The page needed to do three things effectively: help users parse variants quickly, understand their savings immediately, and add products to the cart with zero hesitation. We redesigned the experience to balance information density with clarity, moving from a standard list view to a high-velocity, trust-forward interface.
CHALLENGES
Interaction Friction: Selecting a simple size variant required too many taps, breaking the shopping flow for bulk buyers.
Space Inefficiency: The previous layout wasted vertical screen real estate, forcing users to scroll excessively to find products.
Offer Blindness: Users frequently missed Minimum Order Value (MOV) benefits because the progress indicators were subtle and disconnected from the purchase action.
Trust Gaps: New brands struggled to convert because the UI lacked "authenticity signals" like ratings, reviews, or brand videos.
GOALS
One-Tap Decisions: Redesign SKU cards to allow variant selection and add-to-cart actions with a single click.
Maximize Density: Implement a two-column grid layout to double product visibility per scroll without cluttering the UI.
Dynamic Communication: Introduce rotating tags on product cards to communicate offers, sales, and trust markers in real-time.
Vernacular Trust: "Speak the user's language"—literally—by localizing content and adding video carousels to humanize the digital shelf.
MY ROLE
Lead Product Designer I owned the end-to-end design process, from conducting user calls to define the friction points to executing the high-fidelity UI.
I collaborated directly with PM to align the funnel optimization strategy with technical feasibility, specifically focusing on the card architecture and merchandise logic.
DURATION
4 Weeks (Concept to Integration)
TAKEAWAYS & LEARNINGS
